Affiliate Terms & Conditions

General

Voucher Code Affiliates

All voucher code affiliates are expected to adhere to the below:

ÉLEVÉ asks that affiliates adhere to the new guidelines from the Internet Advertising Bureau Affiliate Marketing Council (IAB AMC). Therefore, the terms & conditions of this affiliate programme have been set to reflect these guidelines:

1. Using "Click to Reveal" when there is no valid or current code present is not permitted for affiliate publishers using "Click to Reveal" to show any deals / offers / sales instead of vouchers.

2. Voucher code affiliate publishers must clearly detail the voucher offer that will be revealed by the click.

3. A valid code or promotion is defined as a code that has been legitimately issued by ÉLEVÉ for use by affiliates and not a code that has been issued to consumers direct. This code or promotion will have an activation date and where necessary a deactivation date.

4. Voucher code directories must contain clear categorisation and separation between deals / offers / sales and discount codes.

Creative

Affiliates may not alter any of the creative or text links available through the Vwa.la interface. Affiliates are also requested not to hardcode banners into their sites, so updates made to those through Vwa.la may take immediate effect.

Anyone found infringing on these terms will receive a warning and may have commissions reversed. We reserve the right to withhold commission during this time. Continuous infringement of these terms will result in suspension.

I-frames

Affiliates may not put the ÉLEVÉ website into frames or use masked URLs.

Product Feed 

The ÉLEVÉ data feed with up-to-the-minute pricing information will be refreshed each day.

Affiliates are requested to make every effort to maintain ÉLEVÉ’s most current pricing information in their promotions.

Full Terms & Conditions

Please note that failure to comply with these terms and conditions could result in your relationship being terminated and any commissions earned being reversed. Examples include, but are not limited to the following;

1. Pay Per Click search activity

Affiliates are not permitted to carry out any PPC search activity directing traffic to ÉLEVÉ except by special arrangement.

Affiliates generating traffic to their own sites must also abide by the following rules.

a. Using the ÉLEVÉ brand term in the sub folder of the display URL (eg www.affiliate.com/eleveclothing) – Not Allowed

b. Using the ÉLEVÉ brand term in the sub domain of the display URL (eg www. eleveclothing.affiliate.com) – Not Allowed

c. Using the ÉLEVÉ brand or a misspelling of the ÉLEVÉ brand in the display URL (eg www.Seleveclothing.co.uk.com) or (www. Eleveclothings.com) – Not Allowed

d. Using the ÉLEVÉ brand in the ad title – Not Allowed

e. Using the ÉLEVÉ brand in the ad text – Allowed

f. Bid on the brand term "ÉLEVÉ"  – Not Allowed

g. Bid on misspellings or extensions of the brand (eg “ELEVE” "ELEVECLOTHING"  “eleveclothings", Seleveclothing, eleveclothing UK, eleveclothing.com”) – Not Allowed

h. Bid on ÉLEVÉ brand + generic terms (eg “ÉLEVÉ dresses”) - Not Allowed

i. Bid on the advertisers URL www. eleveclothing.co.uk) – Not Allowed

j. Show adverts on competitors’ brands – Not Allowed

k. Please note affiliates are NOT allowed to bid on any variations of the brand name ÉLEVÉ. Bidding on any brand sold on ÉLEVÉ is also not allowed

l. ÉLEVÉ and common misspelling should be added as negative terms to all affiliate paid search campaigns.

2. Discount code / voucher code websites

As standard all voucher code use needs to comply with the official IAB guidelines which can be found here:

http://www.iabuk.net/en/1/iabsaffiliatemarketingcouncillaunchescodeofbestpractice110808.mxs

a. Publishers may only use discount codes which have been supplied to them by Vwa.la or ÉLEVÉ directly. Please apply to Vwa.la or the detailed contact at ÉLEVÉ to obtain authorised codes for the ÉLEVÉ programme.

b. Publishers must not display made up / invented discount codes on their site(s) or display discount codes that were intended for use in other channels or for other online publishers.

c. Under no circumstances are publishers allowed to surreptitiously use i-frames to set Vwa.la cookies onto a user’s computer.

d. Discount code publishers with websites that encourage users to “click here to reveal offer / code” thus setting an Vwa.la cookie can only use this function if a voucher code exists for the ÉLEVÉ programme. If there is no voucher code available for the ÉLEVÉ programme publishers must not use this method, as it leads to a poor user experience for potential ÉLEVÉ customers and can cause customer service issues.

e. If a discount code has been issued to publishers and it has an expiry date the publisher must clearly display on its website(s) the expiry date of this discount so that the user can decide whether they want to go ahead and click the publisher’s link.

f. If publishers wish to maintain expired discount codes on their sites for search engine optimisation reasons, they must display clear notification to the user that the discount has expired. This notification must be located right next to the expired discount code. The font size must be no smaller than the site(s) body text and the colour used must contrast clearly with the background It is not acceptable for the notification to be displayed a significant distance from the expired code.

4. Email Marketing

a. All email marketing must be signed off by ÉLEVÉ and the account management team.

5. Linking

a. Publishers are allowed to deeplink to a chosen offer or category on the ÉLEVÉ site

b. Linking through splash pages is not permitted (i.e. those on the ÉLEVÉ front page) as this interferes with the analytics package that is currently in place. Therefore, an affiliate tracking link must not include the splash page parameter (e.g. ?cm_re=Splash%20Box%20-_-Splash%20Box%205%20-_-Sale%20Coats)  

3. Cashback sites

Please note that use of any promotional/voucher codes that haven’t been issued to you by ÉLEVÉ or Vwa.la, will result in the sales being declined. This includes voucher codes that were exclusively given to another affiliate or codes from other online sources.

In instances where exclusive codes have been issued to the cashback site directly by ÉLEVÉ or Vwa.la, the user will be eligible to earn cashback.

For any sites that display commission rates, please ensure that this is clearly stated on your websites to ensure customers/members are aware of these T&C!

 

4. Google Shopping Ads

Pease note that bidding on Bing and Google Shopping is not permitted by affiliates.

 

Affiliate Approvals –

All affiliate sites are audited on sign up to ensure any brand compliance issue that may exist are met. Any affiliates without a working URL will be rejected.

Validations

All commissions will be validated on a 60 day period and ÉLEVÉ reserves the right to claw back commission on all returned goods.

We reserve the right to modify this Agreement at any time as demanded by the business without prior notice.  

PPC

Policy Definition Yes No Additional Information
If publishers promote you via PPC, will they be entitled to full commission?
If publishers directly link to your website from search engines, will they receive full commission?
If publishers use your brand name in their display URL, will they receive full commission?
If publishers use your brand name in their paid search title and description, will they receive full commission?
If publishers add your brand name into their negative keyword list, will they receive full commission?
If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone)
If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone)
If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile)
Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms?
For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines?
Google
Yahoo
Bing
Other
Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission

 

Transactions

Policy Definition Yes No Additional Information
Does the transaction value that commissions are paid on include VAT / sales tax?
Does the transaction value that commissions are paid on include delivery charges?
Does the transaction value that commissions are paid on include credit card fees?
Does the transaction value that commissions are paid on include gift wrapping or other service charges?
Are commissions not paid out on some products or product categories?
What reasons are commissions declined?
Order cancelled
Item was returned
Customer failed credit check
Breach of programme terms and conditions
Duplicate order
Item was out of stock
Other

 

Branding

No Branding Guideliness

Notice Periods

Policy Definition Days Additional Information
Where possible, if changing something in the terms and conditions of your publisher programme how many days notice would you like to give publishers?

7

Where possible, if updating your website and there is the possibility of the site being unavailable how many days notice would you like to give publishers?

7

Where possible, when lowering commissions, how many days notice would you like to give publishers?

7

 

Publishers

Policy Definition Yes No Additional Information
What promotional types of publisher are allowed to work on your programme?
Cashback
Community
Content
Discount Code
Email
Loyalty
Search
Behavioural Retargeting
Media Brokers
Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products.

 

De-duplication

Policy Definition Yes No Additional Information
Do you de-duplicate publisher sales against any other online advertising channels?
PPC Brand
PPC Generic
Email Advertising
Display Advertising
Direct Partnerships
Price Comparison
In House Publisher Programme
Other Affiliate Networks
Sale

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